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NYC: USA Basketball Planning Inaugural World Basketball Festival

This summer, NIKE, Inc. and USA Basketball are planning to bring the world’s best basketball teams and top musical performers to New York City for the inaugural World Basketball Festival, a four-day celebration of the performance and culture of the game, an event that Nike has committed to reprising every two years.
The World Basketball Festival, [...]

Posted 11 June 2010 † admin § Nike Sport Shoes ‡ Comments (0)

World Cup 2010

Starting this Thursday, 10 June 2010, the opening festivities of the 19th World Cup screen live at Orlando Stadium in Soweto, with spectacular events planned—including South Africa’s own R&B sensation Lira—kicking off the world’s most popular sporting event. This year feels bigger than ever, so in addition to some earlier coverage (see Nike’s high-tech gear [...]

Posted 08 June 2010 † admin § General ‡ Comments (0)
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